Vin Vivant

Vin Vivant is Scotland’s first unconventional wine festival- a bold, brilliant celebration of over 120 organic, biodynamic, and minimal-intervention wines, served up in a laid-back, glass-in-hand tasting format. With a mission to make wine approachable for all, from the curious beginner to the seasoned connoisseur, the festival invites guests to sip, discover, and connect directly with passionate importers and winemakers. The team behind Vin Vivant came to Good Call with a vision to create a visual identity that felt both elevated and easy-going; something that captured the complexity of natural wine, while still being playful, welcoming, and unpretentious. We developed a refined, earthy visual language grounded in nature - inspired by the concept of terroir and the organic processes behind each bottle. Paired with bespoke illustrations and a rich, grounded palette, the identity hints at soil, sunlight, fermentation, and flow. The brand rolled out through billboards across town, screen-printed merchandise, and engaging social media templates, establishing Vin Vivant as a vibrant new staple in Scotland’s food and drink scene; a festival where everyone is invited to the table. Festival Photography: Hilary Elliot Merchandise Screen Printing: M.A.R. Studio