Your brand deserves to be seen, heard and felt. But first, you need clarity on how it looks, sounds and feels differently to everything else out there. That's where we come in.

We build strategies, identities and experiences for good people doing good things. They know the brands that win loyalty are the brands that feel human. And the brands that feel human, are made by real people (us!).

We build strategies, identities and experiences for good people doing good things. They know the brands that win loyalty are the brands that feel human. And the brands that feel human, are made by real people (us!).

At the core of all we do, we're here to make space for brand-building that feels good - to help create the ideal creative conditions. We're not about rushing, piling every strategy onto a plate, or filling your calendar with as many things as possible in order to wear burnout like a badge of honour. We build systems and develop practices that prioritise your energy and desires - which will always outperform systems copied from someone else's business, and in turn, help you to create a culture that your people will become obsessed with.

Evolving your brand into the next chapter

For over a decade, we’ve helped our people evolve into their next chapter; whether that looked like launching their first product, securing investment, getting acquired, expanding their team or winning contracts with dream clients. Not from following a formula or what everyone else is doing, but by rooting into who they truly are and how they actually want to run their business. That’s where good things happen.

How we work

We build for good, and build to last.

Good things take time and deep thinking. And that’s exactly how we approach your project. We slow down the pace and give it all space, so every decision you make about your brand feels right, not rushed. 

Timeless over trendy.

We design for you and your dream people’s problems, needs, and desires rather than for other designers or what the internet thinks is hot that week. That approach looks like visually translating your essence to make it abundantly clear, so you’ll cut through the noise and the slop and avoid irrelevance at the end of the next trend cycle or getting bored of your brand in six months.

We're small, but mighty.

We work on a maximum of two projects at a time, which means we can give your brand the attention it deserves. We’re not a huge agency that sees your project as just another item on a to-do list, we’re an aligned partner that lives and breathes your brand. And because we get as integrated into your brand as you are, you can get on with business as usual, knowing your brand is in safe hands.

If it's not fun, what's the point?

Building a brand and its identity is meant to be the fun bit of having a business! It’s a chance to play, be curious, and see what magic we can make happen. Something special happens when humans get together, connect, and make something. And if we really think about it, isn’t that the whole point?

Our Process

STEP 1

BRAND EVOLUTION

The Core Blueprint

Your brand becomes the antidote to all the soulless, generated shit out there when you build from the core. And that’s because the core is what makes your brand uniquely yours. It’s the secret sauce that can’t ever be replicated. 

Most branding projects start with ‘What do you want to look like?’ Ours starts with our signature system, The Core Blueprint, that answers a more important question: ‘What are the characteristics of this business that no one else has?’

Whether you’re building a brand from zero, or rebranding a 150 year old legacy, we help you connect with the core of who you are now, so it runs through every part of your brand that comes later. 

  • Your Story

  • Your Purpose (your why, your vision, your mission)

  • Your Substance (your values, your positioning)

  • Your Products (your offers, pricing)

  • Your Dream People (your ideal audience, market research)

STEP 1

BRAND EVOLUTION

The Core Blueprint

Your brand becomes the antidote to all the soulless, generated shit out there when you build from the core. And that’s because the core is what makes your brand uniquely yours. It’s the secret sauce that can’t ever be replicated. 

Most branding projects start with ‘What do you want to look like?’ Ours starts with our signature system, The Core Blueprint, that answers a more important question: ‘What are the characteristics of this business that no one else has?’

Whether you’re building a brand from zero, or rebranding a 150 year old legacy, we help you connect with the core of who you are now, so it runs through every part of your brand that comes later. 

  • Your Story

  • Your Purpose (your why, your vision, your mission)

  • Your Substance (your values, your positioning)

  • Your Products (your offers, pricing)

  • Your Dream People (your ideal audience, market research)

STEP 2

BRAND EVOLUTION

Identity Systems

Now that you have the core of your brand, let’s make the surface look, sound and feel like an extension of you, in a way that connects with your dream people and makes you inimitable. 

With us, you don’t get an identity that lives for one trend cycle and dies in an outdated PDF. We build you a full visual system with the range to flex across investor materials, retail, hiring, and press without cracking. 

  • Creative Direction

  • Logo/Brand Mark

  • Colour Systems

  • Typography Systems

  • Iconography & Illustration

  • Photographic Art Direction

  • Verbal Identity & Copy

  • Interactive Brand Guidelines

STEP 2

BRAND EVOLUTION

Identity Systems

Now that you have the core of your brand, let’s make the surface look, sound and feel like an extension of you, in a way that connects with your dream people and makes you inimitable. 

With us, you don’t get an identity that lives for one trend cycle and dies in an outdated PDF. We build you a full visual system with the range to flex across investor materials, retail, hiring, and press without cracking. 

  • Creative Direction

  • Logo/Brand Mark

  • Colour Systems

  • Typography Systems

  • Iconography & Illustration

  • Photographic Art Direction

  • Verbal Identity & Copy

  • Interactive Brand Guidelines

STEP 3

BRAND EVOLUTION

Experiences

It’s time to be seen, heard and felt for the good that you do through tactile, connective experiences.

These experiences are all the ways your audience engages with your brand. The packaging that catches their eye on the shelf. The post they send to their friends. The landing page that makes them hit ‘buy’. And the merch they actually want to keep. 

  • Packaging Design

  • Print Production

  • Social Templates

  • Collateral + Merch

  • Marketing/Social Strategy 

  • Website Design & Development

  • In-store/Experiential

STEP 3

BRAND EVOLUTION

Experiences

It’s time to be seen, heard and felt for the good that you do through tactile, connective experiences.

These experiences are all the ways your audience engages with your brand. The packaging that catches their eye on the shelf. The post they send to their friends. The landing page that makes them hit ‘buy’. And the merch they actually want to keep. 

  • Packaging Design

  • Print Production

  • Social Templates

  • Collateral + Merch

  • Marketing/Social Strategy 

  • Website Design & Development

  • In-store/Experiential

Our Services

As business owners/brand founders/People On The Internet ourselves, we're well-versed in what it takes to navigate this age of performance and attention. So we've culminated our experience and expertise into three signature services that equip your brand for whichever direction you want to go next.

Brand Evolution

Our full-service, end-to-end Brand Evolution that catapults you into your next chapter; spanning development, strategy, identity (visual and verbal) and experiences. 

Price on request.

Core Foundations

Our foundational package for solo founders and starter brands who don’t want to settle for a same-same starter identity.

Starting from £7.5k

Inner Workings

1:1 creative consultancy for fractional support. Your creative partner, sounding board, and emotional support cheerleader wrapped into one mentor who's been there and who gets it.

Price on request.

NICE WORDS FROM OUR PEOPLE

"We’d been admiring Good Call for a while, so choosing to work with them felt like a natural step - and it turned out to be one of our best decisions. Lola’s process is clear, thoughtful, and so effective. She really took the time to understand us and guided us in uncovering what truly defines our brand. We’re so happy with the results and absolutely loved working with her. A total joy from start to finish"

Victoria

Founder of The Quarterworkshop

NICE WORDS FROM OUR PEOPLE

"We’d been admiring Good Call for a while, so choosing to work with them felt like a natural step - and it turned out to be one of our best decisions. Lola’s process is clear, thoughtful, and so effective. She really took the time to understand us and guided us in uncovering what truly defines our brand. We’re so happy with the results and absolutely loved working with her. A total joy from start to finish"

Victoria

Founder of The Quarterworkshop

OUR FOUNDER

Good Call is built by Lola Hoad - creative director, brand designer and general brand cheerleader with a longstanding love for design that makes a difference in some way. As the previous founder of One Girl Band, a community, coworking spaces, award-winning podcast for women in business, she's been doing things a little differently since 2014.

Good Call is built by Lola Hoad - creative director, brand designer and general brand cheerleader with a longstanding love for design that makes a difference in some way. As the previous founder of One Girl Band, a community/coworking spaces/award-winning podcast for women in business, she’s been doing things a little differently since 2014.