Build a brand that’s unmistakably yours - from the core out.
The Core Blueprint is the intentional strategy framework we use with our 1:1 clients, shaped into a self-paced course, to create a brand that aligns with your values, vision, and audience - without chasing trends or blending into the noise.
It’s going live on Tuesday 28th October.
For brand owners, founders and creatives who run their own businesses and are ready to build a brand that feels like home.After The Core Blueprint, I finally feel rooted. I have a strategy I can return to again and again - one that grows with me and feels good. Worth every penny.
- Jenny, Designer
You’ve built a business you’re proud of - and now you’re ready for a brand that carries the weight of where you’re heading.
A brand rooted deeply enough to grow with you, clear enough to guide every choice with confidence, and strong enough to set you apart in a sea of sameness.
The Core Blueprint gives you a living foundation to lean on: built around your story, your purpose, your values, your people, your positioning. Everything that makes your brand unmistakably yours.
When you finish, you’ll step into a new kind of presence:
From being one of many to being the one people remember.
From circling and scrabbling to moving forward with quiet clarity.
From chasing trends to embodying a brand that feels steady, human, and timeless.
The Core Blueprint is an intentional strategy that helps you build a brand from the core - one that truly supports the life, business, and impact you’re here to create.
Designed to feel as though we’re sitting beside you, it gently guides you through prompts and exercises that uncover clarity, alignment, and confidence you can act on - whether it’s in the services you offer, the products you sell, the interactions you have, or any other decision you make.
This isn’t about chasing trends, following formulas, or letting AI write your story. It’s about stepping fully into what makes your brand human, timeless, and unmistakably yours.
Inside, you’ll:
✓ Unearth your story, purpose, substance, and positioning - so every choice, offer, and interaction reflects who you are.
✓ Understand your dream people - the clients and customers who truly connect with your work.
✓ Translate it all into a living, breathing brand strategy - one you can return to and adapt as your business grows.
By the end, you’ll have:
✓ A brand that’s grounded, aligned, and unmistakably you.
✓ Confidence in every choice - from content and collaborations to offers and launches.
✓ A framework that carries the weight of your vision, so you can focus on impact instead of guesswork.
What’s inside?
01. Your Story
Through getting close and personal with your story, you’ll unearth the pivotal moments that shaped your path, identify the threads connecting past, present, and future, and in turn, craft an authentic brand story that communicates who you are and why you’re here.
02. Your Purpose
You’ll clarify your Why, your Vision, and your Mission in a way that works for you - not in the usual ‘one-size-fits-all’ way conventional brand strategies are created.
03. Your Substance
Here, you’ll define your values and anchor your brand in the principles that shape how you work. You’ll also establish your positioning - the unique place your brand holds in your industry.
04. Your Dream People
You’ll then uncover, understand and empathise deeply with the people you want to serve, aligning your offers and messaging with what they need and desire.
05. Your final Blueprint Strategy
And finally, you’ll be bringing every insight into a single, actionable ‘Core Blueprint Snapshot’, creating a complete, adaptable brand bible that can be used as your playbook for growth.
Oh, Lola! I’m crying. This is everything I’ve ever wanted my business to feel like. It finally feels like A Brand!
- Kirsty, Shop Owner
What if it isn’t about doing more?
It’s easy to believe the answer lies in pushing harder - posting more, saying yes to every trend, stretching yourself thin until something finally clicks. But what if it isn’t about doing more at all? What if the real shift comes from creating a core so strong that everything else feels lighter, clearer, more natural?
Many people see brand strategy as something extra - a nice-to-have once sales are steady. But in truth, it’s what makes the rest possible. A brand that’s rooted and clear begins working for you long before a sale is made. It speaks for you when you’re not in the room, it carries your work further than you can on your own.
Sales don’t come in spite of it - they flow because of it.
And if it feels indulgent to spend time here, pause and remind yourself: tending to the roots isn’t indulgence, its sustenance. Everything above the surface - your offers, your marketing, your collaborations - lasts longer, grows stronger, and reaches further when the foundation is sound.
This doesn’t need to be complicated, or overwhelming, or something that makes you lose what you’ve already built. It really can be that simple. A return to the heart of why you began, and the people you began for. The Core Blueprint is here to bring you back to that - not more noise, but the kind of clarity that changes everything.
The Core Blueprint is for you if you:
Want a brand/business that is aligned with your values and vision.
Are ready to stop comparing, circling, or guessing.
Crave actionable tools that translate strategy into tangible next steps.
Dream of a brand only you can own - timeless, distinctive, and adaptable.
It doesn’t matter what industry you’re in - this course is designed for any heart-led, purposeful product seller or service provider - as long as you’re doing good things and want your brand to feel aligned to your vision and values.
It’s maybe not for you if you’re looking for a quick-fix strategy or a done-for-you rebrand (that’s our All-In Suite - the difference with this version of The Core Blueprint is that you’re consolidating your Blueprint together yourself without 1:1 guidance from Good Call).
This is a self-led course, so there’s a degree of self motivation needed to complete the work.
You don’t need to chase trends, compare yourself, or blend into the noise.
Your brand is waiting - right at the core.
Hi, I’m Lola - founder of Good Call Studio.
For over a decade, I’ve helped founders and creatives build brands that are timeless and values-led.
The Core Blueprint is the self-led framework we use with 1:1 clients - now distilled into a course you can complete at your own pace. Even though we’re not working together face-to-face, my aim with this course is that it still feels like we are. There’s room to be thoughtful, to take your time, to be honest, and to build something that lasts.
It’s thoughtful, grounded, and practical. Not another course you’ll regret buying; a place to reflect, clarify, and build the brand you’ve been circling.