Hopefully it's obvious by now, but we care about the planet and the people in it. We never want our values to be just empty aspirations though- so here's how we try and show up from our tiny corner of the brand-building world.

Currently being updated!

Hopefully it's obvious by now, but we care about the planet and the people in it. We never want our values to be just empty aspirations though - so here's how we try and show up from our tiny corner of the brand-building world.

  • A portion of our project fees go to causes we care about

A portion of our project fees go to causes we care about

We give 2-5% of each project fee to charities and grassroot organisations.

September 2026:

£56.25 to MAP

£100 to Leeds Womens Aid

We give 2-5% of each project fee to charities and grassroot organisations.

September 2026:

£56.25 to MAP

£100 to Leeds Womens Aid

  • No Generative AI Use, Ever

No Generative AI Use, Ever

As a human-centered studio, we don't use generative AI, LLMS, or any kind of Agentic support in our design work, content production or general business admin. No, we're not worried about 'being left behind'.

As a human-centered studio, we don't use generative AI, LLMS, or any kind of Agentic support in our design work, content production or general business admin. No, we're not worried about 'being left behind'.

  • Our collaborators are paid fairly (and on the same day)

Our collaborators are paid fairly (and on the same day)

We make a point of paying our collaborators and freelancers as soon as we receive their invoice - it's time to abolish Net 30+.

We make a point of paying our collaborators and freelancers as soon as we receive their invoice - it's time to abolish Net 30+.