OPO

OPO came to us with ambitions to grow into a recognisable, premium brand that could hold its own - one that celebrated coffee and cookies as equals, without leaning on trends or over-designed aesthetics. The challenge was creating a timeless identity that felt warm and approachable, while still communicating quality and craft. We started by looking at what made OPO distinct. This wasn't about being the coolest spot or the most Instagrammed corner. It was about being the place people genuinely returned to - the stop built into weekend walks, the spot you'd take visiting family, the ritual worth leaving the house for. The identity needed to reflect that: confident but not showy, premium but never cold, considered without being over-thought. Red became the anchor. Lifted directly from the little red brick visible in the shop, it gave us a colour that felt both distinctive and grounded in the physical space. We paired it with a minimal approach across everything: clean typography, generous white space, restrained layouts that let the work speak. Premium doesn't need to shout. When the coffee's good and the cookies are baked right, the design can step back. Typography was kept simple and legible - functional but with character. The visual language balanced structure with warmth: precise where it mattered, human where it counted. Messaging focused on the everyday rituals, the small moments that make OPO part of people's lives, whilst avoiding the usual coffee shop clichés. A brand identity that works as hard as OPO does, and one that scales without losing what makes the place special. OPO now has the foundations to grow - not by chasing what's next, but by being consistently, reliably good at what they do. Case Study Photography: Iain Robertson