VIN VIVANT WINE FESTIVAL IDENTITY (2024)
Text on a light background that reads 'vin vivant' in stylized, dark blue font.

Vin Vivant is Scotland’s first unconventional wine festival- a bold, brilliant celebration of over 120 organic, biodynamic, and minimal-intervention wines, served up in a laid-back, glass-in-hand tasting format. With a mission to make wine approachable for all, from the curious beginner to the seasoned connoisseur, the festival invites guests to sip, discover, and connect directly with passionate importers and winemakers.

The team behind Vin Vivant approached Good Call with a vision to create a visual identity that felt both elevated and easy-going; something that captured the complexity of natural wine, while still being playful, welcoming, and unpretentious.

We developed a refined, earthy visual language grounded in nature - inspired by the concept of terroir and the organic processes behind each bottle. Paired with bespoke illustrations and a rich, grounded palette, the identity hints at soil, sunlight, fermentation, and flow. The brand rolled out across billboards, merchandise, and social media templates, establishing Vin Vivant as a vibrant new staple in Scotland’s food and drink scene; a festival where everyone is invited to the table.

Festival Photography: Hilary Elliot

Merchandise Screen Printing: M.A.R. Studio

Indoor market or fair with many people browsing stalls and displays under a large glass and metal arched ceiling.
Event poster for Unconventional Wine Festival featuring illustrated wine bottles and glasses in orange, with event details including location at The Briggait, Glasgow, and date Saturday, 14 June.
Empty image with a white background
Three vertical mobile app screens promoting Vin Vivant, a wine brand. The first screen is blue with a man pouring wine with a glass in front, labeled 'Baregrape.' The second screen is cream with two women sharing wine at a table, labeled 'The Italian Wine Shop.' The third screen is orange with two men drinking wine, labeled 'Element.'
Multiple wine glasses and stacked wine tasting brochures on a wooden table.
Cover page of a brand guide document with the title 'Brand Guide' in large font and an upper section labeled 'GOOD CALL STUDIO for VIN VIVANT'.
Person pouring a drink into a glass at an outdoor market, with people shopping in the background.
People shopping at a stall selling white T-shirts with orange wine bottle and glass print, and tote bags with the same design, at an outdoor market event.
A woman at a wine tasting event holding a glass of white wine, surrounded by bottles on the table, with other attendees visible in the background. 
(TESTIMONIAL)

“The branding process for Vin Vivant was productive and smooth - thanks to Lola’s commitment to the process and her attention to detail.

Lola managed to get the right ideas out of us and translate them perfectly to the page. She knocked it out of the park with her initial designs, and we only required a single iteration to get us to some of the best branding I’ve seen!

The final package of assets and style guide Lola delivered has been so useful. We are over the moon, Lola played a blinder and delivered a memorable and stylish brand for our new festival.”

- COPITA GROUP, FOUNDERS OF VIN VIVANT