Rooted in Birmingham’s historic Jewellery Quarter, The Quarterworkshop has long been a creative sanctuary; offering jewellery-making classes, calming workshops, and a unique space where people can slow down, learn something new, or even craft their own wedding rings.

But after years of organic growth, founder Victoria recognised it was time for The Quarterworkshop to evolve - in look and in purpose. She envisioned a brand that felt as considered and welcoming as the experience it offers - and that’s where Good Call stepped in.

Together, we reimagined TQW for its next chapter: shaping a refined, editorial-inspired identity that captures both the elegance and warmth of the physical workshop. With a minimal, sophisticated visual language - paired with hand-drawn illustrations of tools - the new brand honours the tactile, grounded energy of the space while positioning it for future growth. What emerged is more than just a new look; it’s a clearer expression of what The Quarterworkshop has always been: a place of calm creativity, care, and connection.

Visual Identity & Brand Strategy: Good Call Studio
Website: Kayleigh Noele