Stellar is a Toronto-born beauty brand for those who care deeply about what goes on their skin- without compromising on ethics, price, or performance. With a commitment to creating vegan, cruelty-free formulas that are as affordable as they are high-quality, Stellar is here to shift the standard of what conscious beauty can look and feel like.

As a concept project, we imagined Stellar’s identity as bold yet minimal; a visual universe that feels fresh, radiant, and uncompromising. The brand needed to reflect its ethical backbone while still holding its own on the shelves: confident, elevated, and made for the modern face.

We crafted a sleek and editorial identity system with clean lines, a future-forward tone of voice, and a palette that balances softness with strength. The result is a brand that shines on every surface - from product packaging to digital campaigns - with a message that’s clear: conscious beauty should never feel like a compromise.