We're Good Call, a design studio
We build connective strategies and cohesive identities that get brands seen, heard, and felt.
We build connective strategies and cohesive identities that get brands seen, heard, and felt.
Paralia
Paralia is where Greek heritage meets Australian ease - a skincare brand built to deliver the vibrancy of Mediterranean life through sustainable, high-quality + vegan products. Their vision was to honour time-honoured traditions while speaking to a cultured, ambitious, and globally minded woman who values both beauty and simplicity in her everyday routine. We partnered with Paralia's founder, Eleni, to create a full brand identity, website, and packaging system that embodied their ethos. From the Gaia Glow™ Olive Nectar Face Oil bottle and outer box to their sun-soaked digital home, every detail was designed to reflect a lifestyle that feels timeless, holistic, and refreshingly playful. The result is a brand world that captures the essence of Mediterranean living - radiant and rooted, yet effortless and modern - inviting customers to find beauty in every moment. Product Photography: Lucy Alcorn Website Development: Melissa at alignedcreative.co
Paralia
Paralia is where Greek heritage meets Australian ease - a skincare brand built to deliver the vibrancy of Mediterranean life through sustainable, high-quality + vegan products. Their vision was to honour time-honoured traditions while speaking to a cultured, ambitious, and globally minded woman who values both beauty and simplicity in her everyday routine. We partnered with Paralia's founder, Eleni, to create a full brand identity, website, and packaging system that embodied their ethos. From the Gaia Glow™ Olive Nectar Face Oil bottle and outer box to their sun-soaked digital home, every detail was designed to reflect a lifestyle that feels timeless, holistic, and refreshingly playful. The result is a brand world that captures the essence of Mediterranean living - radiant and rooted, yet effortless and modern - inviting customers to find beauty in every moment. Product Photography: Lucy Alcorn Website Development: Melissa at alignedcreative.co
Brewgooder
Brewgooder came to us as a brand already loved for its purpose - using goood beer to fund community projects amongst other good things - but ready to evolve. They wanted to move away from being seen as a 'serious impact brand' and show up as the vibrant, lighthearted, community-led team they really are - without losing the integrity and purpose at their core. It was time for their visual identity to catch up with their spirit. The result is a flexible, expressive identity that connects every touchpoint, from can to campaign, and a brand that feels as joyful and human as the people behind it - bold, consistent, and unmistakably Brewgooder. The challenge wasn't to reinvent Brewgooder. It was to liberate it - to build a visual language expressive enough to hold the full personality of a brand that is genuinely joyful and community-obsessed, without softening the purpose that made people love it in the first place. Most purpose-led brands default to the same visual shorthand - earnest typography, muted palettes, the grammar of doing good - and end up looking like each other. We wanted Brewgooder to look unmistakably like itself. The identity is built around a loose, hand-drawn illustration style that brings warmth and genuine character to every touchpoint, a strong typographic system with enough personality to carry the brand across wildly different contexts, and copy written specifically for their audience - direct and warm, with wit that feels earned rather than performed. The real design challenge was flexibility - an identity that works coherently across cans, campaigns, digital, and merch without feeling rigid. Every element was designed to work independently and together. Product Photography: Iain Robertson Website Development: Noughts and Ones
Brewgooder
Brewgooder came to us as a brand already loved for its purpose - using goood beer to fund community projects amongst other good things - but ready to evolve. They wanted to move away from being seen as a 'serious impact brand' and show up as the vibrant, lighthearted, community-led team they really are - without losing the integrity and purpose at their core. It was time for their visual identity to catch up with their spirit. The result is a flexible, expressive identity that connects every touchpoint, from can to campaign, and a brand that feels as joyful and human as the people behind it - bold, consistent, and unmistakably Brewgooder. The challenge wasn't to reinvent Brewgooder. It was to liberate it - to build a visual language expressive enough to hold the full personality of a brand that is genuinely joyful and community-obsessed, without softening the purpose that made people love it in the first place. Most purpose-led brands default to the same visual shorthand - earnest typography, muted palettes, the grammar of doing good - and end up looking like each other. We wanted Brewgooder to look unmistakably like itself. The identity is built around a loose, hand-drawn illustration style that brings warmth and genuine character to every touchpoint, a strong typographic system with enough personality to carry the brand across wildly different contexts, and copy written specifically for their audience - direct and warm, with wit that feels earned rather than performed. The real design challenge was flexibility - an identity that works coherently across cans, campaigns, digital, and merch without feeling rigid. Every element was designed to work independently and together. Product Photography: Iain Robertson Website Development: Noughts and Ones
Good Days
Step inside Good Days, and you feel it immediately - that mix of joy, warmth, creativity, and connection that makes you want to stay a little longer. The Glasgow-based plant shop and art space, originally starting as Punts Pots from Kirsty’s bedroom and quickly growing into a beautiful Southside shop with a team, came to us feeling that their brand no longer fit. What once felt charming and handmade was starting to feel a little small and limiting. They wanted to do it properly this time: to create a brand and foundation that could grow with them, not hold them back. So, we stripped everything back to the core, clarifying their audience and redefining their message around what really matters: getting people back into their hands, off their screens, and into a creative community that cares. The result was a full brand and visual identity system that’s fun, fresh, and future-proof - equal parts joyful and considered - with a complete set of assets, service guides, social templates (100+!), and other tools designed to scale with ease. Kirsty and Good Days have gone onto sell out their workshops, grow the team, and establish themselves as one of the city's best retail and art space.
Good Days
Step inside Good Days, and you feel it immediately - that mix of joy, warmth, creativity, and connection that makes you want to stay a little longer. The Glasgow-based plant shop and art space, originally starting as Punts Pots from Kirsty’s bedroom and quickly growing into a beautiful Southside shop with a team, came to us feeling that their brand no longer fit. What once felt charming and handmade was starting to feel a little small and limiting. They wanted to do it properly this time: to create a brand and foundation that could grow with them, not hold them back. So, we stripped everything back to the core, clarifying their audience and redefining their message around what really matters: getting people back into their hands, off their screens, and into a creative community that cares. The result was a full brand and visual identity system that’s fun, fresh, and future-proof - equal parts joyful and considered - with a complete set of assets, service guides, social templates (100+!), and other tools designed to scale with ease. Kirsty and Good Days have gone onto sell out their workshops, grow the team, and establish themselves as one of the city's best retail and art space.
Good people doing good work and being seen and heard for it is the antidote to all these billionaires toying with our humanity. The more we celebrate and nourish it, the more we’ll see. It’s an infinite loop of good.
Good people doing good work and being seen and heard for it is the antidote to all these billionaires toying with our humanity. The more we celebrate and nourish it, the more we’ll see. It’s an infinite loop of good.