Barely is a sustainable underwear brand that pairs comfort with conscience, offering high-quality pieces made from gentle, eco-friendly materials. With thoughtful design and a clear commitment to reducing their footprint, Barely proves that softness can still make a strong impact.

This concept brief was to create a brand identity that felt as light and intentional as the products themselves. We crafted a calming, minimal aesthetic with a soft visual language, natural tones, and a logomark that speaks to simplicity and ease. Illustrative elements, imagery, thank-you cards, and e-commerce packaging all reflect the brand’s gentle, transparent ethos.

Barely places its sustainability messaging front and centre - not just as a statement, but as a standard. The final identity feels honest and grounded, designed to resonate with modern consumers who care about what they wear and where it comes from.

Brands that do good deserve a bigger impact - and that’s exactly where we come in.