Paralia beauty (2025)
Visual Identity & Brand Strategy: Good Call Studio
Website development: alignedcreative.co       
Product Photography: Lucy Alcorn

Paralia is where Greek heritage meets Australian ease - a skincare brand built to deliver the vibrancy of Mediterranean life through sustainable, high-quality + vegan products. Their vision was to honour time-honoured traditions while speaking to a cultured, ambitious, and globally minded woman who values both beauty and simplicity in her everyday routine.

We partnered with Paralia to create a full brand identity, website, and packaging system that embodied their ethos. From the Gaia Glow™ Olive Nectar Face Oil bottle and outer box to their sun-soaked digital home, every detail was designed to reflect a lifestyle that feels timeless, holistic, and refreshingly playful.

The result is a brand world that captures the essence of Mediterranean living - radiant and rooted, yet effortless and modern - inviting customers to find beauty in every moment.

(TESTIMONIAL)

“Lola has honestly been incredible to work with from the very start! Her onboarding process and clear, step-by-step breakdown of the project made everything feel smooth and easy. She’s super communicative and transparent at every stage, which made me feel really supported throughout.”

- Eleni, founder of Paralia Beauty